Cosmart
Cosmart
Connecting like-minded individuals who seek for a rewarding journey.
Connecting like-minded individuals who seek for a rewarding journey.
Cosmart is a membership club integrating community across the SCMP Magazine platforms: ELLE, ELLE Men, Cosmoplitan, Esquire, and Harper BAZZAR. In this year, I participated in rebranding past Cosmart with e-commerce platform Letzshop, to establish a new identity. From branding, building UI library, to adopting into various devices, to create a seamless and intuitive experience for members.
Cosmart is a membership club integrating community across the SCMP Magazine platforms: ELLE, ELLE Men, Cosmoplitan, Esquire, and Harper BAZZAR. In this year, I participated in rebranding past Cosmart with e-commerce platform Letzshop, to establish a new identity. From branding, building UI library, to adopting into various devices, to create a seamless and intuitive experience for members.
My Role
My Role
Product Designer －
Visual Design, User Flow, Interface Design, Prototyping, UAT
Device: Webapp
Product Designer －
Visual Design, User Flow, Interface Design, Prototyping, UAT
Device: Webapp
Team
Team
Jennifer Tsang, PO
Jennifer Tsang, PO
Jessica Fung, PM
Ada Wong, PM
Ada Wong, PM
Cherie, BDM
Cherie, BDM
Joyce, BDM
Joyce, BDM
Sallarina Chan, SWE
Sallarina Chan, SWE
Max Chan, SWE
Max Chan, SWE
Eric Tang, SWE
Eric Tang, SWE
Marcus, SWE
Marcus, SWE
Timeline
Timeline
Oct 2023 - Feb 2024
Oct 2023 - Feb 2024
Tools
Tools
Figma, Slack
Figma, Slack
💡
Goals
Boost member registrations + retention
Boost member registrations + retention
We designed a seamless, incentive-driven ecosystem where users voluntarily enrich profiles (sharing skin type, preferences) to unlock tiered rewards—turning data collection into mutual value. Drive a 32%+ increase in member sign-ups and 10% profile completion.
We designed a seamless, incentive-driven ecosystem where users voluntarily enrich profiles (sharing skin type, preferences) to unlock tiered rewards—turning data collection into mutual value. Drive a 32%+ increase in member sign-ups and 10% profile completion.
Research & Discovery
Research & Discovery
We keep on enhancing the registration flow, so we can increase the sign-up rate. Therefore, after launching we did customer surveys and analytics review via Hotjar, to find out pain points in the existing experience.
We keep on enhancing the registration flow, so we can increase the sign-up rate. Therefore, after launching we did customer surveys and analytics review via Hotjar, to find out pain points in the existing experience.
🧠
Design Process
Ideation & user flows
Ideation & user flows
Information Architecture
Information Architecture
Design System
Design System
UAT
UAT
More Works
Let’s work together.
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